A luxury travel brand with a strong sustainability promise was heading into Q4—the most critical season for retail—underperforming on revenue goals.
With the holiday rush approaching and fierce competition among premium travel brands, they needed a strategy to turn performance around quickly without compromising their elevated image.
They tapped Terroir to step in and improve Meta campaign efficiency and outcomes.
The brand’s previous campaigns struggled to balance two key needs:
Performance-Driven Strategy to hit revenue goals.
Luxury Brand Positioning to maintain their aspirational appeal.
Launched Catalog-Specific Campaigns
Though a lucrative tactic for e-commerce brands, there were no campaign objectives utilizing their product feed or the catalog objective.
This strategy included utilizing product sets aligned with their core business: High AOV products, sets, and accessories. Instead of standard product imagery, we paired this catalog strategy with premium brand creative—visuals that stopped thumbs and aligned perfectly with their sophisticated, travel-forward aesthetic.
We utilized Collection ads and Carousel ads with Intro Cards, matching products in the catalog with brand imagery for a cohesive experience.
Restructured International Campaigns
The brand’s international campaigns were restructured into Tier 1 and Tier 2 countries:
Tier 1 focused on top-performing markets where demand and ROAS potential were strongest.
Tier 2 ensured efficient coverage of emerging markets without over-allocating spend.
This segmentation allowed us to invest smartly, tailoring budgets and bids to maximize efficiency across regions.